Tag Archives: Lecture notes

Eric T. Kasper and Benjamin S. Schoening, authors of Don’t Stop Thinking About the Music: The Politics of Songs and Musicians in Presidential Campaigns, bring you a lesson plan that will guide students through the history of campaign music.

Candidates typically enter the rally stage to a pop song, but what happens when they use these tunes in their commercials? In this lesson plan, Joanna Love (University of Richmond) offers discussion points and activities for teachers of non-majors who wish to explore the role pop music plays in branding the candidate.